
YOUR NEW
MORNING
RITUAL



CHRISTMAS SPECIAL
Are you looking for a meaningful and beautifully presented gift for your loved ones? We have wrapped up our "Ceremonial Matcha Set" in a festive but fun way and added our signature Grounded Matcha Latte recipe card to it for a daily reminder to pause, and take time for a mindfulness practise with a bowl of hot matcha. What better way to share some love and care with family and friends for Christmas and the upcoming New Year?


BLENDING OLD TRADITIONS WITH
MODERN LIFE
Embrace the timeless wisdom of ancient traditions and techniques by integrating this sacred ritual into your modern-day life. Grounded Matcha is grown, harvested and ground by Japan’s most esteemed producers and we take pride in sourcing and delivering the finest ceremonial-grade matcha (freshly grounded!), ensuring a harmonious fusion of rich flavors and traditional craftsmanship in every sip.
GROUNDED RANGE
REFILL RANGE
ACCESSORY RANGE
Accessories
MATCHA SET RANGE

WHAT IS
MATCHA
Matcha (抹茶, Japanese) is finely ground powder of specially grown and processed green tea leaves.
It is unique in two aspects of farming and processing: the green tea plants used for matcha are shade-grown for up to 40 days before harvest and during this time, the plant Camellia sinensis produces more theanine and caffeine. This also slows down growth, stimulates an increase in chlorophyll levels, turns the leaves a darker shade of green, and causes the production of amino acids. Only the finest top leaves are handpicked once a year in spring. After harvesting, the leaves are laid out flat to dry and become known as tencha which will be deveined, destemmed, and stone-ground to the fine, bright green powder known as matcha.
Grinding the leaves is a slow process because the milling stones must not get too warm, otherwise the aroma of the tea gets altered. The highest grades of matcha have more intense sweetness and deeper flavour than the standard or coarser grades. Matcha used in ceremonies is referred to as "ceremonial grade", meaning that the powder is of a high enough quality to be used in the tea ceremony. Lower quality matcha is referred to as "culinary-grade".
HOW TO PREPARE
